The CooperKatz Cogence practice has been engaged by CondéNet, an online division of Condé Nast Publications, to promote the launch of Flip.com. A site geared towards teenage girls, Flip.com offers them the opportunity to connect with each other and express their creativity in a new kind of social networking environment. At the heart of Flip is the Flipbook - a customizable, multi-media photo/video/audio scrapbook that girls can make and share with others.

The Cogence team is proactively engaging influential bloggers to test the site, create flipbooks, join clubs, and offer feedback on the site - encouraging each blogger to post about their Flip experience. CooperKatz is also monitoring the 'blogosphere' for buzz surrounding Flip, as well as engaging key members of the mainstream media for the site's official launch. Stay tuned- you're sure to hear more about Flip online and off!