CooperKatz helped launch U.S. Preventive Medicine, a new healthcare company dedicated to prevention, by designing and placing full-page open letters in The Wall Street Journal, The New York Times, The Washington Post and USA Today. The open letters appeared on the day of the State of the Union address and called for the President, Congress and the American Public to embrace prevention as the solution to America’s healthcare challenges. The open letters were followed by aggressive media outreach which resulted in a cover story in Modern Physician as well as stand-alone articles about the company in Managed Healthcare Executive, Healthcare Finance News, Healthcare IT News and For the Record Magazine.