DialAmerica, one the nation’s largest teleservices companies, has retained CooperKatz & Company to execute a focused marketing and public relations program. The campaign will elevate DialAmerica’s brand and value proposition to target audiences in multiple industry sectors.

CooperKatz’s PR responsibilities will include supporting DialAmerica’s 50th Anniversary celebration as well as introducing a new company identity to better reflect DialAmerica’s innovation and expertise.