Marc Trachtenberg, CEO of Teliris, the leading provider of telepresence solutions, presented a keynote address at Telepresence World 2007, the first annual conference and trade show dedicated to this growing technology. To maximize media exposure around this event, CooperKatz implemented a two-part outreach effort that included pre-briefings and on-site demonstrations of telepresence virtual meetings with influential analysts and media. In addition, CooperKatz organized a press briefing at the conference, where Mr. Trachtenberg announced new product offerings and customer wins.

CooperKatz’s media outreach generated strong coverage for Teliris in several key publications including Wired, Information Week, PC World, Edmonton Journal and CRN Online. The analyst outreach resulted in positive reports from Gartner, IDC and Telespan, all influential analyst firms in the industry.