With the objective of transforming the way the Alticor corporation stages its largest business meetings, CooperKatz guided overall content, production and staging direction for Alticor's Quixtar Connections 2007. This gathering of 8,000 independent Business Owners from around the world converged on the Van Andel Arena in Grand Rapids, Michigan on June 9th. The multi-screen program featured Rich DeVos, who co-founded the company almost 50 years ago; Steve Van Andel and Doug DeVos, current Chairman and President; other top Quixtar executives; a six -piece band with two additional vocalists and a dozen members of the North American (Youth) Choral Company.
The meeting was simultaneously translated into 8 languages for the international IBOs who attended from many countries including China, Russia, Korea, Germany and Japan.










