For today’s launch of their new online entertainment channel, ShopVogue.TV, CooperKatz’s Cogence practice strategically guided Vogue to target key fashion/trend bloggers and reporters from mainstream media outlets via a virtual press conference. CooperKatz offered them a sneak peek of ShopVogue.TV which features original programming, the opportunity to shop the ads that are in the magazine, and also a channel that lets visitors share their own style inspirations.

CooperKatz will be monitoring the ‘blogosphere’ throughout today’s launch and beyond, engaging influential bloggers to test the site, upload photos of their favorite fashion pieces and tell others about the exciting new way to shop virtual television shows and advertisements. CooperKatz is creating an online buzz among style followers and Internet gurus. Please visit ShopVogue.TV to learn more about the enhanced shopping experience that is about to take the fashion world by storm.