As the holiday season approached, CooperKatz helped consumers better understand car rental insurance on behalf of the National Association of Insurance Commissioners (NAIC). CK commissioned a national telephone survey, which revealed widespread misunderstanding among consumers about car rental insurance. We then announced the results, along with helpful tips from the NAIC, just prior to the holiday traveling season. USA Today devoted a half page to the topic, including a side-bar with the NAIC tips. The Los Angeles Times interviewed the California Insurance Commissioner and included several quotes from him. The travel site, Orbitz.com, posted car rental insurance considerations from the NAIC press release in its "Tip of the Month" for December. And NY-1 featured an interview with the New York Superintendent of Insurance in a segment titled "Don’t Waste Your Money on Car Rental Insurance."