CooperKatz scored a major hit in Saturday’s New York Post: a two-page, full-color editorial layout highlighting Petfinder.com, the largest searchable online database for adoptable pets. The coverage highlights Puppy Bowl IV, Animal Planet’s fun alternative to the Super Bowl. Noting that a dozen Petfinder.com puppies starred in the event, the piece features Petfinder.com puppies currently up for adoption in the NY area – the real “under dogs” this season.

CooperKatz worked closely with the reporter to schedule a puppy photo shoot at the  New York Post offices, where the four Petfinder.com stars - Bernadette Peters, Rachael Ray, Prosciutto and Beowulf – appeared in their own personal New York Giants gear. The Petfinder.com heroes served as four-legged 'spokespuppies' emphasizing how the site creates opportunities for pet lovers to connect with adoptable pets located right in their areas.