02/10/08:

Coldwell_banker CooperKatz secured a major hit in The San Francisco Chronicle for Coldwell Banker Real Estate, LLC and its 3rd Annual My Home: The American Dream contest. The nationwide competition, in collaboration with Scholastic, invited students to share their personal stories – through images and words – about how their houses or apartments are not just structures in which they live, but homes where dreams are shared and memories made.

CooperKatz enhanced the newsworthiness of this story by conducting a national survey of adults to glean their thoughts on what makes a house a home. The comparison of the adults’ vs. the childrens' perspectives, combined with the announcement of the grand prize winners, shined a refreshing and positive light on the real estate industry and Coldwell Banker’s role in helping consumers to fulfill their vision of the American Dream.



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