With a sizeable increase in home foreclosures across the nation, CooperKatz and Petfinder.com identified a troubling, but under-recognized trend: pet abandonment. Families affected by foreclosure must often quickly leave their homes or move to a location that does not accept pets, forcing them to make a heartbreaking decision.

To raise awareness of this issue and offer a solution, CooperKatz secured an informative segment on WCBS/New York. The powerful broadcast piece, which aired twice, offered guidance for pet owners and highlighted Petfinder.com’s ability to connect those in need with animal welfare organizations in their area.