Zipcar, along with car sharing in general, is facing what CEO Scott Griffith calls, “the perfect storm” right now – with high gas prices, a looming recession and summer travel plans leaving Americans searching for alternative forms of transportation. CooperKatz has been leveraging this mounting interest in the industry with the media. This has resulted in substantive profiles about Zipcar from the Associated Press, CNN’s “The Next Big Thing,” and now, the "Best in Business" column of the June 16th issue of US News and World Report.

The article, "Zipcar Redefines the Rental Car" is an in-depth look at the company, and includes a sidebar that goes through just how the company achieved such a high level of success.